Introduction to SMS Opt-in
By law, businesses must collect opt-in from contacts before sending them an SMS.
You can collect opt-ins in various ways:
Verbal: Phone Call or In-Person
Written: SMS Keywords
These are called Autoresponders in MessageDesk
Written: Web Forms
These are called Forms in MessageDesk
These are called ChatBot in MessageDesk
Written: POS System
Written: Paper Form
Keep reading for examples of each opt-in type.
What is SMS Opt-in or SMS Consent?
SMS Opt-in occurs anytime your contact volunteers their contact information (phone number) and acknowledges that your business or organization may contact them directly.
Signing up for your services or communications via a web or paper form
Receiving a Keyword to your MessageDesk account
Verbally request opt-in via a phone call or in person
How does a contact acknowledge that your business will text them?
When using a written opt-in process, you must clarify that your contacts are opting into text messages.
Whether it's a keyword, form, chatbot, or otherwise, it needs to include some disclaimer of what they are opting into.
Example of SMS Acknowledgement:
By checking this box you agree to receive promotional text messages from [Organization Name]. You may opt out of receiving messages at any time by texting STOP or text HELP for help. This agreement is not a condition of purchase. Messaging and Data rates may apply.
Opt-in Form Requirements:
Your process for collection opt-in/consent may differ from the examples above. As long as it provides a clear way for your contacts to permit you to send text messages to them.
An opt-in/consent Form must include this information:
The organization that will send the messages (you)
Clear language about the type of messaging they are opting into (promotional, informational, etc.)
Clear language that confirms that they are consenting to receive text messages from your organization
If your opt-in process is sound, contacts should never be surprised to receive a text message from your business.
Verbal: Phone Call or In-Person
In some cases, you may be able to have contacts opt-in verbally. You can request to send someone periodic messages for informational purposes only via a phone call or in-person conversation.
When completing your carrier registration, you must describe this as your way of getting your contacts to opt-into receiving messages.
Written Opt-in with MessageDesk
MessageDesk offers 3 fully compliant ways to collect written Opt-in
SMS Keywords (Autoresponders)
SMS Keywords (Autoresponders) by MessageDesk
Your contacts can opt into receiving messages from you by texting a keyword to your MessageDesk account. For example, you can advertise the keyword 'SUBSCRIBE' or 'JOIN' so contacts can opt into receiving your messages.
It allows your audience to text a phrase into your number and receive an automatic response.
If you would like to learn more about setting up Keyword Autoresponders in MessageDesk, you can visit the below article.
SMS Forms by MessageDesk
When your leads or contacts are generated through sign-ups or by filling out forms/surveys, it is essential to provide them with clear information that providing a phone number implies their consent to receive SMS messages from your brand.
Do you have a website? This may be the option for you.
Forms are a great way to collect an opt-in from your audience as well as collect contact information. Whether it's a form on your website or a paper form it's an ideal place to collect opt-in from your contacts.
Here's an example:
SMS Chatbots by MessageDesk
A chatbot or website widget is similar to a form. It's a small icon on the bottom corner of your website thats designed to collect contact information.
When you click on it, it will ask for the contact information, similar to a form.
As you can see, the bottom of the form includes a disclaimer to opt into receiving messages from this particular organization.
Once submitted, it will automatically confirm that the person has opted into text messages.
You can read the article below to learn more about setting up chatbots in MessageDesk.
Written SMS Opt-in: POS System
Not included by MessageDesk
You can collect text message consent on you POS system or your online store.
Here are some popular POS system providers where you can collect and get consent for messages:
FAQ about Consent
Here are some questions that we frequently get about consent!
Why do I need to collect SMS opt-in?
You need to collect opt-ins to verify that your contacts want to receive your messages. It's also the law; the Telephone Consumer Protection Act requires you to collect express written consent to send marketing messages.
Why must I collect SMS opt-in if I already registered with the carriers?
Registration is only part of remaining compliant. This is how your business is registered with the carriers to be approved to send messages.
You still need to get consent from your audience to send messages to them.