Everyone hates receiving SMS spam on their personal phones.
To prevent SMS spam, US cellular networks force businesses to register their phone numbers to earn reliable SMS delivery.
Businesses that register with carriers will earn reliable, faster, and scalable SMS delivery.
Register with a valid EIN, CCN, or similar business ID.
Why is Business SMS different than personal SMS?
Personal SMS is when you text friends and family directly using your cellphone.
This is referred to as Peer-to-Peer Messaging (P2P).
Whenever a business sends text messages to contacts through a third-party service (like MessageDesk), they deliver Application-to-Person (A2P) messaging.
A2P (application-to-person) messaging refers to texts sent using text messaging software.
A2P messages are regulated by law since applications can reach thousands of recipients simultaneously.
What is A2P 10DLC Registration?
Carrier registration is a way for the major telecommunications carriers (AT&T, T-Mobile, Verizon, etc.) to verify that your business is not sending malicious or SPAM messages.
Additionally, this allows the carriers to ensure you receive the proper opt-in/consent from your contacts to message them.
They do this by collecting some key pieces of information about you business such as:
Your business name
Your Tax ID number (EIN for US companies)
Your organization's opt-in/consent process
Keep reading for more information on what this means
Details on how your organization is using text messaging
This is all to reduce the amount of SPAM messages so that your text messages are more effective when they reach your contact's inbox.
What are the benefits of A2P 10DLC Registration?
Reduced Message Failures
Registering your text messaging traffic prevents carriers from blocking your texts for SPAM.
Otherwise, you may see that the delivery rate of your broadcasts or other texts will drop.
Remember, even if you aren't texting for malicious purposes, your texts could still be blocked.
Increased SMS Throughput
Registration also affords you better throughput.
Throughput is how quickly your messages can be sent out.
For example, if I send out a Broadcast to 100 people, those people will not receive the message right after you hit 'Send'. Those messages will take a few minutes to be delivered to the recipient.
Carriers regulate how many messages can be sent out in a certain period. Registering your traffic could afford you a better throughput rate so your messages get delivered faster.
⭐️ Complete your Carrier Registration
In order to send SMS messages as a business, you must register with carriers.
MessageDesk customers can begin registration below: