Carrier Registration is a crucial part of remaining compliant with text messaging regulations.
Carriers require that you be registered in order to send messages over their networks so they can prevent abuse (like SPAM messages).
Once your business is registered with the Carriers, it prevents your messages from being blocked by the carriers.
This article will go over the following:
What is Carrier Registration?
Carrier Registration lets you demonstrate to the carriers a few things.
That you have a valid business
That you collect your opt-in information from your customers
That you use HELP and STOP keywords
Ultimately, the carriers require registration to prevent abuse of their networks and reduce the amount of unwanted SPAM messages.
Here is some of the information we'll need to register you:
Business Name
EIN number (or other tax ID)
Business Address
Phone Number
Email
Carrier Registration reduces the chances that your messages will fail to be delivered. If you are sending your messages without being registered, you risk being fined for violating texting regulations.
Completing the Carrier Registration Form
Your MessageDesk subscription includes the fees necessary to register your traffic.
You can complete the form below to register your business. You must have an active MessageDesk subscription in order to register.
Note: If your number starts with 800, 888, 877, 866, 855, 844, or 833 you will need to register your Toll-Free number below. Your registration may vary from the other registration questions. For guidance on registering for Toll-Free, visit this article.
Below, we'll take you through each piece of information that is required to register your organization.
Information | Description |
Contact Information: | The below fields are for an individual in your organization who is the contact person for any compliance related inquiries. |
Full Name | This is the full name of the individual. |
Phone Number | The phone number of the individual. This should not be your MessageDesk number unless you have your number hosted. |
The email of the individual. | |
Organization Information: | This is the information of the Organization who is sending the message and contacts would expect to receive messages from. |
Legal Organization Name | This is the legal name of your organization. It should appear exactly as it does on tax documents or other legal documents. |
Business Website | This should be a working and active website for your organization. This is where your contacts would find you on the internet.
For MessageDesk, the website we would submit is MessageDesk.com. |
Industry | This is industry that your Organization is a part of. Please pick the option that best fits your Organization. |
Organization Type | This is the legal classification of your Organization. By default, we will assume every submission is a private company. However, it's critical to indicate if you are a non-profit, government, or publicly traded company. |
Tax ID (EIN or other Tax Identification Number) | This is the Tax ID that your national government has assigned you. For US customers, this is your EIN number.
**Please do not submit your Social Security Number. That cannot be used for registration purposes |
Organization Address | The legal mailing address for your Organization. |
Organization Status | This is where you indicate whether you are a public or private organization. |
Stock Symbol | If you indicate that you are a public organization, please indicate the Stock Symbol that represents your organization on a public stock exchange. |
Campaign Information: | This is the part of the registration where you explain why you are sending messages and how you collect opt-in. |
Describe your use of text messages | This is where you describe why you send text messages to your Contacts. |
Opt-in Information | This should describe how a contact opts into receiving messages from you. This call to action must be explicit and describe the nature of why they should expect to receive messages from you (marketing purposes, informational, etc.).
Example: Customers submit a form to opt into messages. There is a disclaimer on the form that reads: "By checking this box you are agreeing to receiving automated marketing messages from Ben's Staffing Agency. You may receive up to 4 msgs/mo. Reply STOP to opt out and HELP for help." |
Proof of Opt-in | This should contain a screenshot, copy of a form, or other proof of how your clients opt-into receiving messages from you. |
What happens once you submit your Registration?
Once we have submitted your registration we will submit it to a third party to verify your registration. They are known as The Campaign Registry and are responsible for handling registration with the carriers.
They will verify that your Tax ID matches the information that you have provided. In addition, they will verify that you are following proper procedure in order to collect opt-in from your contacts.
