This is often one of the more shocking parts of text messaging.

We hear these types of things a lot:

"Why do I need to register my text messages, isn't it just like texting on a personal phone?"

The reality is, texting through software like MessageDesk isn't exactly like texting from your personal phone.

One of the key differences is you need to register your traffic. Though, this isn't as scary as it seems.

With your registration you are communicating to wireless carriers a few different things:

  • That you are a real business

  • The reason why you want to text your customers, staff, etc.

  • That you aren't going to send out malicious or SPAM messages

In this article, we'll take you through the benefits of registering and how to do so.


What is A2P?

A2P (application-to-person) messaging refers to texts that get sent using text messaging software.

A2P is a fancy way of saying that the text did not come from a personal phone.

These types of text messages are regulated much more than your personal messages.

Many of these regulations serve one overall purpose, to prevent SPAM messages from being delivered.

Why Do I Need to Register?

Reduced Message Failures

Registering your text messaging traffic prevents carriers from blocking your texts for SPAM.

Otherwise, you may see that the delivery rate of your broadcasts or other texts will drop.

Remember, even if you aren't texting for malicious purposes, your texts could still be blocked.

Increased Throughput

Registration also affords you better throughput.

Throughput is how quickly your messages could be sent out.

For example, if I send out a Broadcast to 100 people, those people will not receive the message right after you hit 'Send'. It will take a few minutes for those messages to be delivered to the recipient.

Carriers regulate how many messages can be sent out in a certain time period. Registering your traffic could afford you a better throughput rate so your messages get delivered faster.


How to Register my Traffic:

Part of your MessageDesk subscription includes the fees necessary to register your traffic.

Note: If your number starts with 800, 888, 877, 866, 855, 844, or 833 you will need to register your Toll-Free number below. Your registration may vary from the other registration questions. For guidance on registering for Toll-Free, visit this article.

Here is some of the information we'll need to register you:

  • Business Name

  • EIN number (or other tax ID)

  • Business Address

  • Phone Number

  • Email

Note: If your Tax ID (EIN) does not exactly match your business name listed on your registration, you will not be approved. It should appear exactly as it does on your taxes which could include an LLC or Inc. at the end of your legal business name.

What next?

Once we have submitted your registration we will submit it to a third party to verify your registration. They are known as the Campaign Registry and are responsible for handling registration with the carriers.

If your Tax ID matches your business name, it is likely that your registration will be verified and approved.

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